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Why Some Logos Work?


I think this comes down to why certain logos and infographics work and others do not. Obviously there can be other factors but thinking along these lines gives insight to the process, especially when you consider ‘symbol’ to mean ‘logo’, ‘ad’, ‘chart’, ‘UI’ or whatever else a graphic designer touches. Taken further, such findings could indicate at what point items cease to be read or interpreted and merely seen. Good stuff.

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